Money Talks: What do schools earn from participating in March Madness?

Although March is a few months away, the tip-off of the college basketball season has me excited again for one of the greatest postseason tournaments in sports.  Unlike its restrictive football counterpart, March Madness includes a wide array of teams in each conference. Nowhere else would I get to see teams like Oral Roberts and […]

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Money Talks: 12-team expansion is financially best for the CFP

With the arrival of the college football playoff rankings Monday, we got a first look at the schools vying for the top four to compete for the nationalchampionship.  Although these games are enjoyable to watch because they include the best of the best, the schools usually end up with the same lineup almost every year […]

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Money Talks: The resurgence of college sports video games

Growing up during the 2000s and early 2010s, I found that playing the NCAA basketball and football video games took up large portions of my day. Specifically, the main games I played from the respective series were NCAA Basketball 10 and NCAA Football 09.  Even though I didn’t really know about college sports aside from […]

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Money Talks: How NIL will impact recruiting moving forward

The Trojans set themselves up to help athletes gain money through NIL, through USC football’s partnership with creative agency J1S, columnist Pratik Thakur argues. (Alexis Francel | Daily Trojan file photo) Beginning July 1, student-athletes began making money from selling their name, image and likeness, more formally known as NIL. This trend came from various decisions […]

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Money Talks: How the SEC lured Texas and Oklahoma away from the Big 12

College football kicked off this past weekend with fantastic matchups and fired-up fans. Collegiate sports are so exciting because of long-standing rivalries among universities like USC’s very own with our Westwood counterparts, UCLA. Sometimes, these rivalries arise simply due to the fact that the schools are in the same conference or are in close proximity […]

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